Maximized Exposure

The Key to selling quickly and getting top dollar is exposure. The more people who see your home, the sooner you will find a buyer. How do you get the most exposure?

If you sell the home yourself, you will get some exposure by putting up a sign, running some ads, and telling your friends.

On the other hand, if you work with a REALTOR, you will get instant and mass exposure to a large number of prospective buyers.

A REALTOR has access to the Multiple Listing Service ® (MLS®). This service, a computerized system operated by the local real estate board, compiles information about listed properties in the area and makes it accessible to member companies. As a result, when a REALTOR lists your home, REALTORS from other companies learn about your home and try to match it with buyers with whom they are working. These buyers may include people from out-of-town who are trying to relocate to your area.

A REALTOR can speed the selling process in other ways:

• A REALTOR will give you a step-by-step explanation about the home selling process - from beginning to end.
• By specializing in real estate, a REALTOR knows market values and can therefore help you set a competitive price for your home.
• A REALTOR will place advertisements for your home in area publications and field calls about your home. This means less hassle and quicker results for you!
• A REALTOR can free you from the hassles associated with showing your home and screen out people who are merely curious
• A REALTOR will "qualify" potential buyers to ensure that they are financially able to buy your home.
• A REALTOR is objective when negotiating with buyers and experienced in reading the fine print of contracts.
• By staying on top of the mortgage market, a REALTOR may know how to wade through financing tangles and clinch a sale.